H-E-B 
HOME MADE

OVERVIEW

H-E-B Home Made is an original concept for a brand extension of H-E-B Meal Simple, a single serving in-store prepared meal. H-E-B Home Made provides on-demand meal kits that offer servings from two to six through their delivery service, H-E-B To You. Home Made meal kits are fresh and packaged locally.

THE TEAM

Mia Rendon: Logo, Icons, Advertisements, Recipe Sheet, Social Media Advertising, Logo Animation

Grace Booth: Recipe Sheet

Madison Dobbs: Website, Advertisements, Social Media Advertising

Cassidy Rodriguez: Logo, Illustrations, Website, Packaging

OBJECTIVE

Our approach was to create a sense of family while staying true to the
H-E-B brand. 
We chose colors that represented warmth, sustainability, and freshness. And used illustrations that promote the idea of a non-intimidating cooking experience that can be shared with both family and friends. 

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