FIGHT BACK CBD
Fight Back CBD is an Austin, Texas-based CBD company dedicated to helping those with mental and substance use disorders. The founder of Fight Back has a strong belief that combat sports can play an important role in recovery. When you buy Fight Back CBD, the profits go towards Brazilian Jiu-Jitsu or MMA scholarships for those in recovery.
My approach when rebranding this company was to incorporate the idea of Brazilian Jiu-Jitsu throughout the system in a minimalistic way. The color palette and design motifs come from the gi belt.