BEE SWEET CANDY

OVERVIEW

Bee sweet is a candy company located in Texas. They are focused on providing honey-based chocolate with locally sourced honey. Bee Sweet feels responsible to help save the bees since they rely so heavily on them. Because of this, they donate a percentage of their profits to the many efforts of saving the bees.

Adjudicated in Graphis, CMYK Showcase 59, and the National Student Show and Conference 15

OBJECTIVE

My approach to branding this new company was to design a trademark that embodied the product and company, candy and bees. When expanding the branding system, I took the prominent circle from the logo and incorporated it throughout to emphasize the importance of bees.